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This talk wants to explain levels of doing new things, help give these levels a name and actions behind it and finally help understand what's going on. We will hear about pioneers, settlers, town planners, pharmaceuticals, manufacturing and engineering, dilemmata and aggregation. We will get happy, sad, mad and dizzy. Finally, we might together kill the word Innovation as it becomes overloaded, bloated and finally meaning- and worthless.

Folien: https://www.dropbox.com/s/j8pq8a74kbu05m8/InnovationMisnomer.pdf?dl=0

Event-Link zur Registrierung: https://www.xing.com/events/22-02-innovation-misnomer-design-thinking-muc-1649181 / https://www.facebook.com/events/1674627599456891/

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